World Milk Day is celebrated on 1st June of every year since 2001.World Milk Day is an international day established by the Food and Agriculture Organization (FAO) of the United Nations to recognize the importance of milk as a global food and to celebrate the dairy sector.
Ever since every year, FAO actively promotes the benefits of milk and dairy products around the world, including how dairy supports the livelihoods of one billion people.
Before world milk day , there have been many campaigns to promote milk.
Here are the 3 best milk ad campaigns around the world
gotmilk is one of the most iconic milk campaigns of all time launched in 1993 by the advertising agency Goodby Silverstein & Partners for the California Milk Processor Board that raised awareness about milk as a super food and encouraged people to drink more milk as people that time started taking more interest in packaged drinks like juices,fruit drinks, ice teas, cold coffee and soft drinks.
Those were the days of print and mostly the ads would feature celebrity sporting a Milk mustache explaining the benefits of milk.Many famous actors, musicians, sportmen and even superheroes have appeared in the got milk ads.
“A perfect encapsulation of the ’90s, Got Milk? is an indelible piece of advertising-turned-pop culture. If the ’90s were the decade that saw celebrity culture reach a new apex, the campaign is its holy grail” said Fast Company The sucess of gotmilk remains unchallenged in the ad world till date.
Here’s some of their iconic posts
2. Cocacola’s Fairlife Milk Ad Campaign
The ad campaigns featured women in pin-up poses dressed in milk. The campaign drew international headlines for its portrayal of women, which critics called “unoriginal” and “tediously sexist.” However the ads were later called off due to the agitation. Take a look\
3. Milk life
Milk life ad campaign was the replacement of the famous got milk campaign. The campaign featured ordinary people, and tout the fact that milk is high in protein.
Here are the print ads
got milk ? campaign ran from 1993 to 2014 for almost two decades and is listed in one of the most successful ad campaigns.
By creating such high impact campaigns, brands have ensured that they aligns with the brand’s fundamental values with an authentic messaging and tone that connects well with their consumers.
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