13 Best Independence Day 2020 Ad Campaigns

White Black Modern Coffee Quote Photo Collage - 13 Best Independence Day 2020 Ad Campaigns

Findagency finds 13 best Independence Day 2020 Ad campaigns ,as India celebrates its 74th Independence Day on 15th August 2020 .

This years celebration will be different so are the themes chosen by the brands ranging from saluting the frontline warriors to diversity to the value of freedom. Take a look at the best Ads

Please note the ads are not in any specific order.

1.Nobel Hygiene- Friends Dry Pads

Khushi, zindagi ko khulke gale lagane se milti hai, na ki baar baar bathroom jaane ke bandhan se! Ab Friends Adult Dry Pants peheno aur bahar niklo! #AazadiMubaarak

Aazadi Mubaarak

2.Indian Oil- Tasveerein

Let’s be proud of the nation we were born to. Let’s remember those men in uniform who laid down their lives fighting for India. We salute them on this 74th #IndependenceDay. We wish you all a Happy #IndependenceDay2020.

3.Mountain Dew- Daar Ke Aage Jeet Hai #JeetengePhirSe

It’s not just a song. It’s a salute by Mountain Dew to India’s legendary legacy of winning in the face of fear – desh ki sadiyon se reet hai, darr ke aage jeet hai. Through the iconic ‘Ye Desh Hai Veer Jawaano Ka’ reimagined, it’s a timely reminder that we, as a nation, have beaten the odds over and over. And if we could do it in the past, we can do it again. #JeetengePhirSe

4.Maggi- Desh ke liye 2 Minute

A year-long initiative that aims to inspire all Indians to take small steps that can make a big difference. MAGGI will, in its own way, bring Sahayata, Swasthya and Swachhta throughout India. Starting soon by providing a million free meals , helping 10,000 small businesses, training home chefs and managing plastic waste. We hope you are inspired by this beautiful story to give 2 minutes and make a difference.

5.Bajaj Alliance-#IndiaSolveKarteJaa

2020 has been one of the most challenging years in decades. The COVID-19 pandemic that resulted in a global lockdown has claimed many lives and threatened the livelihood of countless individuals. However, it has also given birth to many problem solvers, especially in India. On the 74th Independence Day of India, we at Bajaj Allianz Life celebrate the lives and achievements of these problem solvers who took the COVID-19 pandemic as an opportunity to solve some of the issues that plague our modern society.

6.ICICI Lombard- #Restart Right

This Independence Day, #RestartRight by having all safety precautions in place. Remember to wear your helmet when you step out and cruise the roads. #ICICILombard #NibhayeVaade

7.Prasar Bharti-The Virtual National Anthem powered by Google

A nation comes together in one voice. A virtual भारत, sings together, powered by the latest Google AI technology. From the dawn lit mountains of Arunachal Pradesh to the golden shores of Tamil Nadu, India sings. This is Jana Gana Mana The Virtual Anthem.

A Sounds of India initiative by Prasar Bharati. Powered by Google. Created by filmmaker Bharatbala and Team Virtual Bharat.

8.Suzuki 2 Wheelers -#ParkForFreedom

If there’s one thing we all can give to the people of our country right now, it’s our support. Let’s come together this #IndependenceDay and celebrate our frontline workers.

9.Hero Motocorp-Manao Azaadi, Har Baar, Har Din

The celebration of freedom is not about just celebrating one day, but what you do to claim your independence, today & every day.

10.Airtel India- Hum Hongey Kaamyaab

This Independence Day, Airtel India brings together 20 Indian artists to pay an emotional musical tribute to our frontline warriors. This effort is a salute to the indomitable spirit of those that are working tirelessly so that we can stay safe in our homes. The artists collaborated over video calls to deliver a rousing rendition of “Hum Hongey Kaamyaab” across different languages. We shall & we will overcome this period of crisis together because we are #ConnectedForEachOther.

11.Reliance Jio-#NayeIndiaKaNayaJosh #OnJio

Celebrating the spirit that connects India. Always. #NayeIndiaKaNayaJosh #OnJio. This video was made from home using #JioMeet. #JaiHind

12.Lava Mobiles-#DeshKiApniDhun #DeshKaApnaLava

Living in India, we’ve grown up with the sounds that we can never forget. The sounds that make India, our own India. Whether it’s rattling of “ghungroos” or clinking of “banta bottles”, we are a nation of diversity, where each one of us has a unique voice & a unique sound. This Independence Day, we, at Lava, are celebrating the diversity of India by bringing the #DeshKiApniDhun to you. Let’s travel down the lane of India & celebrate every voice.

13.Tata Salt- #Namakkewaastey

Our army veterans fought to safeguard the nation’s freedom. Today our freedom is again under threat. This Independence Day, Tata Salt presents a Retd. LT. Colonel, veteran of the ’71 war, encouraging the nation to join the new fight for freedom against COVID-19. #NamakKeWaastey#IndependenceDay

Hope you liked the best Independence Day 2020 Ad Campaigns.Please let us know which one is your favourite.

If you’re reading this blog for the first time, please follow us. We write only and only about marketing as that’s where our hearts are. I hope you liked it.

Please share with your friends or comment to boost our Morale. You can also follow us on social media channels for more interesting updates.

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3 Best Milk Ad Campaigns

World Milk Day is celebrated on 1st June of every year since 2001.World Milk Day is an international day established by the Food and Agriculture Organization (FAO) of the United Nations to recognize the importance of milk as a global food and to celebrate the dairy sector.

Ever since every year, FAO actively promotes the benefits of milk and dairy products around the world, including how dairy supports the livelihoods of one billion people. 

Before world milk day , there have been many campaigns to promote milk.

Here are the 3 best milk ad campaigns around the world

1.got milk?

gotmilk is one of the most iconic milk campaigns of all time launched in 1993 by  the advertising agency Goodby Silverstein & Partners for the California Milk Processor Board that raised awareness about milk as a super food and encouraged people to drink more milk as people that time started taking more interest in packaged drinks like juices,fruit drinks, ice teas, cold coffee and soft drinks.

Those were the days of print and mostly the ads would feature celebrity sporting a Milk mustache explaining the benefits of milk.Many famous actors, musicians, sportmen and even superheroes have appeared in the got milk ads.

“A perfect encapsulation of the ’90s, Got Milk? is an indelible piece of advertising-turned-pop culture. If the ’90s were the decade that saw celebrity culture reach a new apex, the campaign is its holy grail” said Fast Company The sucess of gotmilk remains unchallenged in the ad world till date.

Here’s some of their iconic posts

2. Cocacola’s Fairlife Milk Ad Campaign

The ad campaigns featured  women in pin-up poses dressed  in milk. The campaign drew international headlines for its portrayal of women, which critics called “unoriginal” and “tediously sexist.” However the ads were later called off due to the agitation. Take a look\

3. Milk life

Milk life ad campaign was the replacement of the famous got milk campaign. The campaign featured ordinary people, and tout the fact that milk is high in protein.

Here are the print ads

In Conclusion

got milk ? campaign ran from 1993 to 2014 for almost two decades and is listed in one of the most successful ad campaigns.

By creating such high impact campaigns, brands have ensured that they aligns with the brand’s fundamental values with an authentic messaging and tone that connects well with their consumers.

If you’re reading this blog for the first time, please follow us. We write only and only about marketing as that’s where our hearts are. I hope you liked it.

Please share with your friends or comment to boost our Morale. You can also follow us on social media channels for more interesting updates.

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30 Best Eid Mubarak Social Media Campaigns by Brands in India.

WhatsApp Image 2020 05 25 at 9.36.44 PM 1024x1024 - 30 Best Eid Mubarak Social Media Campaigns by Brands in India.
Eid Mubarak

Eid Mubarak is the most common wish we hear during Eid. It’s an Arabic term that means blessed Feast. We celebrate Eid to express thanks to Allah for giving the courage & strength to observe fast for the entire month of Ramadan.

The celebrations of Eid begin with the first sighting of the new moon known as Shawwal moon. Eid falls on the first day of the month of ‘Shawwal’.

Things were a bit different this year due to the coronavirus lockdown. Traditionally, the festival is marked with prayers in mosques and visits to friends and family. But with the social distancing rules in place this couldn’t be done. Families still celebrated at home and found ways to enjoy the festival together. Brands are part of our life and we look up to them for inspiration.

Here’s how Brands are celebrating. There are so many good campaigns and it becomes very difficult to pick the best hence we selected 26 in alphabetic order from A to Z and the remaining 4 campaigns are TV commercials on Eid 2020.

1. Asian paints

Asian paints - 30 Best Eid Mubarak Social Media Campaigns by Brands in India.

Hope the spirit of Eid lights up your homes and brings peace, safety and happiness to you and your family. #EidMubarak

2. Bluestone

3. Colgate

4. Derma

Derma 2 1024x1024 - 30 Best Eid Mubarak Social Media Campaigns by Brands in India.
May the first sighting of the crescent moon bring you happiness, bliss, and soul-healing joy.
#EidMubarak #TheDermacoIndia

5. Emami

WhatsApp Image 2020 05 25 at 4.50.58 PM - 30 Best Eid Mubarak Social Media Campaigns by Brands in India.
Tyohar banega aur bhi shaandar, Emami Healthy and Tasty ke sang. #EidMubarak

6.Fujifilm

Fujifilm 2 1024x1024 - 30 Best Eid Mubarak Social Media Campaigns by Brands in India.
A safe, healthy and blessed Eid to all. May this happy festival bring you closer to your family.
#EidMubarak #FujifilmXIndia

7. Good Vibes

8.Havells

We hope that this festival brings a new dawn of prosperity into your lives. Here’s wishing you all a very happy and prosperous Eid-ul-Fitr.

9. Idea

This Eid, let’s bridge distances and celebrate in a whole new way online.
After all, love doesn’t need social distancing.
Eid Mubarak. #StayHome #StaySafe #EidMubarak

10. Jeep India

Jeep wishes all #EidMubarak#OIIIIIIIO

11. KKR

12. Lifestyle

Lifestyle - 30 Best Eid Mubarak Social Media Campaigns by Brands in India.
This Eid, give your loved ones the gift of choice with Lifestyle gift cards!
Lifestyle wishes you and your family a very happy and prosperous Eid!
.

13. Mother Dairy

Eid ka tyohaar hai khilte hue chaand jaisa kuch khaas, laaye hain hum uski mubaarak bhar achi sehat ka ehsaas!
#EidMubaarak #EidUlFitr #eidmubarak2020 #Eid #Eid2020

14. Nivea

Nivea 2 - 30 Best Eid Mubarak Social Media Campaigns by Brands in India.
Eid Mubarak to you and your family.

15. Oyo

16. Paytm

Eid Mubarak

17. QIndia

18. Reliance Jio

Reliance jio 1024x1024 - 30 Best Eid Mubarak Social Media Campaigns by Brands in India.
Don’t let distance come in the way of celebrations. #EidMubarak.
Stay safe. Stay connected. #JioTogether #JioDigitalLife #EidAlFitr #HappyEid

19. Sugar Cosmetics

20. Tide

Tide India ki taraf se aap sab ko EID Mubarak!
#EidMubarak #Eid #Chand #TideIndia #TideSafedi #TideBright #TideWhite

21. Unacademy

Unacademy 1024x1024 - 30 Best Eid Mubarak Social Media Campaigns by Brands in India.
#EidMubarak to all of you. Here’s wishing you and your family good health, peace, and prosperity. #HappyEid

22. Volkswagen

May all the journeys you take on bring you happiness and prosperity. #EidMubarak
#VolkswagenIndia #Volkswagen

23. Mad Ad Woman

WhatsApp Image 2020 05 25 at 1.47.33 PM 2 819x1024 - 30 Best Eid Mubarak Social Media Campaigns by Brands in India.
Eid Mubarak!
from the pile in your sink, increasing every day, aiming to touch the moon..
#MAdCollab with @themindlensphotographer .

24. Xiomi

Eid Mubarak everyone. .Stay blessed and stay safe. #EidMubarak

25. Your Story

Your Story 1024x1024 - 30 Best Eid Mubarak Social Media Campaigns by Brands in India.
#EidMubarak to all our readers.Stay Safe.

26. Zee Cinema

Zee Cinema 2 - 30 Best Eid Mubarak Social Media Campaigns by Brands in India.
May peace and joy embrace your life on this day! Eid Mubarak
#ZeeCinema #SeeneMeinCinema #EidMubarak #Eid2020 #EidAlFitr #HappyEid

Here’s are the TV commercials around the world on Eid 2020

27. Tata Motors :#CelebratingGoodness with Tata Motors

Children learn by watching what their parents do. Here is a a heartwarming story of a little boy who inspired by his father, celebrates the spirit of goodness during #Ramadan. The custodians of our supply chain are the unsung heroes who have managed to deliver our daily needs to our doorstep by risking their own lives at every moment. The film is Tata Motors’ tribute to these unsung heroes of our everyday lives and their unwavering spirit and determination. #EidMubarak #Eid2020

28.Surf Excel :Ramazan 2020 – #NekiNahiRukegi

Jab neki karne ki chah hoti hai tou neki karne ki raah bhi hoti hai.. Watch how these little angels let the spirit of goodness blossom even in tough times.

Surf Excel Ramazan 2020 – #NekiNahiRukegi

29.Parle :#ekbadidua

With new Ramzan campaign, Parle focusses on encouraging people to spread joy and be empathetic during these challenging times.Is Eid, aao mange sabke liye #EkBadiDua

The campaign #EkBadiDua urges people to participate and highlight their efforts of goodwill to spread joy and positivity during these challenging times. The digital film showcases a father explaining to his son that no dua (wish) is small and this is a difficult time for everyone around us. The father wants to imprint his values of compassion, gratitude, empathy, and charity in his son. 

#EkBadiDua

30. HDFC Bank: HDFC is celebrating EID with a special digital Video in the new normal.

The way we celebrate Eid this year, may be a little different, but the joy we feel is just the same. Here’s wishing you all the warmest, Eid Mubarak.

Now that’ what we call high spirited. We may be lockdown at our homes but we are always high on celebrations.

If you’re reading this blog for the first time, please follow us. We write only and only about marketing as that’s where our hearts are. I hope you liked it.

Please share with your friends or comment to boost our Morale. You can also follow us on social media channels for more interesting updates.

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18 Tips for Agencies to Boost Their Success on FINDAGENCY

Are you an Agency & ready to take your business to the next level? In this article, you’ll find ideas to help you achieve greater success on FindAgency. When clients have a great experience working with you, they’ll want to work with you again. They’ll also be more likely to recommend you to others. Read on for tips to help you enhance your professionalism—and your success.

Reputation is everything

In the business world, and on FindAgency, your past work experience or credentials speaks volumes to future clients. The Agency’s rating is a measure of your reputation on FindAgency. An agency’s history of success impacts its rating in search in the marketplace and may be considered by clients who are deciding whether to engage them.

Before taking on a new project

It’s great to be enthusiastic and passionate about your work. However, that doesn’t mean you should agree to or bid for every project that comes your way. Be selective and focus on the projects you can perform well—and get done on time. Here are five more tips to help you land new projects.

1. Understand the job

Make sure you know the scope of the project and skills that are required to accomplish it. Do they match up with your expertise? Make sure.

2. Check your availability

Timelines or deadlines are very critical. Understand the deadlines and ensure you have the time to complete the project successfully. Consider your other commitments and deadlines, and plan accordingly.

3. Make it clear why you’re the right fit

It’s not enough to know you can do the work. You need to show the client why you’re the best fit. Use your profile, references, past work and introductory letter in some cases to show off your experience, demonstrate your skills, and make it easy for the client to choose you.

4. Know your client

Know the client while they interview you. Make sure you understand what they’re looking for. If you get a feeling that it’s not going to be the right match, don’t take the project.

5. Time management

There are only so many hours in the day. Be realistic about how much you’ll be able to accomplish; you simply can’t do it all. Only take on projects you’ll be able to do well and complete on time.

Starting a new project

Before you begin working, it’s critical to make sure your new project gets off to a great start—communication is key. Here are a few best practices that have worked for other agency.

1. Have a kickoff meeting

Whether you meet via phone, skype, or Zoom, be sure to agree to the deliverables that are needed and the deadlines.

2. Determine how you’ll work together

During your kickoff meeting, consider letting your client know how you’ll communicate with them going forward. You may also want to communicate when, and at what points, you’ll update the client on your progress.

3. Set deadlines

Be sure to talk about and decide on the first few deadlines with your client. If the deliverable deadlines are not set forth in your service contract, it’s a good idea to get them in writing in Messages on FindAgency, so you can easily reference them again later.

4. Make sure you have what you need

Put together a list of all the questions you have. You can go over this list during your kickoff meeting. In addition to your questions, are there any passwords, permissions, and contact information you’ll need? Gather everything needed to get started, and ask the client about all of it at once.

5. Be realistic

If you realize at any time that you won’t be able to complete the project, inform your client right away so they can plan accordingly.

During the project

Communication, respect, and responsiveness are critical to forming a successful working relationship.

1. Be proactive

You may want to communicate with your client and let them know you’re on track to complete their project—even if your client doesn’t ask you to.

2. Respect deadlines

Agree with your client on due dates and make sure you make them. If for some reason you won’t be able to meet a deadline, communicate with your client immediately to let them know when you’ll be able to complete the work.

3. Ask questions

When in doubt, ask. If you have a question, don’t be afraid to reach out to the client. It’s important to be proactive and confident that your work is on the right track.

4. Be responsive

When your client reaches out, consider responding within a day. Clients might get concerned if they don’t hear from an agency promptly.

5. Request feedback

Asking for feedback about your work deliverables will help demonstrate to the client that you’re eager to deliver high-quality work and may lead to another engagement with the client.

At the end of the project

First impressions can help you win a contract. Final impressions can make or break the feedback you receive and whether the client engages you again in the future. Make sure both are equally positive.

1. Be sure the client is happy

When you submit your final deliverable, ask your client to let you know what they think of your work and if it meets their expectations. Be open to fixing it if necessary. If you do five-star work every time, your clients will rate you highly and be much more likely to work with you again.

2. Let the client end the contract

When you submit your final work and the client approves it, recommend that they end the contract. Clients often leave feedback about your business when they close a contract. Positive feedback can boost your score and is likely to make a good impression on other potential clients in the FindAgency marketplace.

3. Ask the client to rate and review you in FindAgency

This Is how you increase your ratings in FindAgency. Ask your clients to leave positive public reviews if they enjoy working with you. It can help Agencies in a big way

Start putting these tips to work for you. Find a new project now to tackle on FindAgency.

5 Easy Steps To findagency for your next marketing job

Find a marketing agency for your marketing job can be one of the most time-consuming things and it takes a minimum of 3-6 months to shortlist Agencies after going through their presentation, face to face meeting, etc. There are more than 100,000 advertisingdesign, digitalresearch, and innovation agencies in the NCR alone leave India! Where do you begin? Whom do you ask?

Often times, the information that matters most is difficult to find and nearly impossible to compare.

Here’s a marketing hack for you: building the agency shortlist, and the best part is you don’t have to share with your bosses! Let them smile and continue to think you’re a speed genius.

1. Start your search with what’s most important to you: Services, Location, or Budget

image 1024x404 - 5 Easy Steps To findagency for your next marketing job

2. Scroll through the results and use filters to get picky

3. View agency portfolios and be critical: Read reviews, see their work, use links to stalk them online

4. Shortlist the agencies you like using the “List” button

5. Start a conversation: Connect with the handful of agencies on your shortlist directly from our site. No more guesswork, your connection goes directly to their business development team.

What is SEO? Search engine optimization?

Search Engine Optimisation (SEO) is one of the oldest techniques in digital marketing and a great way to boost your online presence. Unlike traditional campaigns, SEO is about understanding a Search Engine’s (Google) algorithm and smartly optimizing in accordance with best practices to drive traffic to your website organically.

There are three foundational pillars to SEO – Technology, high-quality Content using keyword research, and Creating 3rd Party Connections or popularly known as backlinks. Search Engines like Google look at these three areas before determining the ranking of your website.

SEO - What is SEO? Search engine optimization?

Factors influencing your SEO Strategy

Strength of your website ( PA,DA,reputation Etc)

Your Business Goals

Your Industry

Competition

Your market- Local/international

Type of you website: information, blog, Ecommerce, service, news etc)

Your budget & resources

SEO is not a sprint , its a marathan and it takes minimum 4-6 months to get results. But where does SEO fit in your Digital Strategy?

Strategy when there is high competition

identify the weak spot of your competition

focus on sub niche if possible

Set the right expectations internally

Go after highly targetted keyword

How to build backlink? Its always a challenge as we are not in control. In case of SEO we can do a lot with content, work with copy writers, designers to make sure our pages are designed properly,and on page SEO, key word research but quality backlink is a frustrating, a time consuming process. Competitors might have lot of backlinks and you may not. Quality keyword can help.This is what you can do to improve backlinks

Identify gaps: Who are my competitors, how many backlinks they have, where are they coming from? Do they have a process where they are consistently getting the backlinks from.

Outsource your Digital PR: if you have budget, resources ,you can outsource digital PR. Work with an agency to do that for you so that we can focus on SEO.

Improve & optimise your internal link: Internal linking are very powerful as it helps to jump from one page to another. they can bring very good results

Have a process in place to be consistent: thats the key and many business are not consistent. They wont do anything for 3-4 months, then they go mad when not see traffic and then start investing for some weeks and want to see rapid result which doesnt happen.

Technical issues:

These are quick wins. If you can improve speed of your website. Website may be ok in desktop but slow in mobile, google rewards if your website is fast in mobile as mobile traffic is very high. Indexing, URL redirect, legacy URL,crawling budget. These issues needs to be fixedas they are the easy hanging fruit.

Migrate your Site : may be hosting problem or messy site, bandwidth etc. If migrating site is a solution , just go for it.

Outsource to Web developer: Not necessary to do it by yourself, but outsource it to professionals

Priorotise: All issues are not equally important , so priorotise.

Monitor:You should have process in place to avoid issues

SEO is an ongoing process and you have to keep following the google’s guidelines . Competitors will come & go but your SEO needs to be consistent

SEO Strategies:

Seo Methodology - What is SEO? Search engine optimization?
SEO Methodology
  1. Research: Define goals, what pages you want to see more traffic in, what kind of conversions you want to have, investigate keywords based on persona, keyword targeted at different stages of sales funnel, competitive analysis. Define the test , say if we change something, does it improve. Research shows 89% of the purchase starts with the search query.
  2. Audit: An SEO audit is a comprehensive investigation of your current website. From a technical perspective, you can use it to look for any issues that could impact crawling and indexing, as well as report on areas where on-page optimization is not utilized.
  3. Optimize: includes things like content optimization, technical optimization.
  4. Amplify :
  5. Measure: what you have done against Key parameter. Are you getting desired results, probably you need to change the strategy

Why you should audit your site and how often should you do it?

Initial SEO audit

An SEO audit is a comprehensive investigation of your current website. From a technical perspective, you can use it to look for any issues that could impact crawling and indexing, as well as report on areas where on-page optimization is not utilized. From an analytical point of view, you can use it to get information on content optimization and competitor analysis.

An initial audit is necessary to prioritise what needs to be sorted immediately and what can be focussed later. It lets you focus on issues that need the most urgent attention. Smaller issues that will not have an impact should be reserved for future installments. An audit should look at technical issues, as well as current traffic, backlinks, and keyword visibility.

It’s important to complete an SEO audit as soon as possible, so you can establish a baseline to project your future goals from. It’s also crucial to find any critical errors as soon as you can, as these could prevent indexation. The outcome of an audit is usually a backlog of issues to fix, and these will help you establish a roadmap to meet your goals.

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  1. Update your SEO roadmap

Start with Website Audit with Google Analytics or Google search console. Why Auditing is important?

You can improve only when you know what are your problems? so what is a Webiste Audit?Its essentially a health check of a website with the intent to reveal technical ,onpage and UX issues, as well as content gaps & opportunities.Website Audit helps identify issues and help influence the startegy for next 3-12 months. Unless the website is technically strong, keyword research , link acquisition , campaigns etc will not help. Google need to understand a site effectively to make it rank.Auditing helps identifying the issues that google might find while crawling your website and audit helps fixing those.

Marketplace For Marketers

So what exactly is Marketplace for marketers?

cheerful multiethnic friends with laptop raising hands in 3866512 1 1024x683 - Marketplace For Marketers
When Marketers meet right Agency , possibilities become limitless and create win win situation

We as a marketer often struggle to find the right agency for our work. We start with searching the entire internet for the right service provider be it an above the line or ATL agency to do our ad campaign or a below the line BTL agency to fabricate our stall for an exhibition or maybe a printer to print our marketing collateral or nowadays Through the line TTL agency or the best digital agency to do social media marketing or SEO for our website or sell our products in E-commerce websites like Amazon or Flipkart.

Once you find an agency from your search, the next step is to call them for credential checks and validation for which you have to meet at least three agencies to shortlist and see their work. Marketers spend a lot of time at least 1-3 months in zeroing down to the right agency and in some cases even after zeroing down, you realize at a later stage that, the agency you shortlisted was probably not the best agency you were looking for. What do you do then? Start the process again? or maybe in some cases, you have to continue with the agency due to locking terms.

Marketers often face such situations. So now instead of going to google, you can go to findagency.online which is a marketplace for marketers dedicated to marketing, where you find all the solutions related to marketing in your region – yes anything & everything in marketing right from Brand building to best printers in your locality, to the agency to do your signage for your dealer or an agency to do activation for your product in local RWA or an agency to take care of the giveaways, or a digital agency to take care of traffic to your website. List can go on. On top of it if you can also connect to your peers in the industry and take genuine feedback of the agency they have worked with, the hassle of agency selection becomes an easy process.

FindAgency.online is the only marketplace for marketers in india used by decision makers looking to hire marketing service providers (also known as agencies) across various marketing service areas .FindAgency is trying to build a community of decision-makers and agencies in the field of marketing. We want to save people’s time and help them find great partners. Our focus is only and only marketing be it ATL, BTL, Digital and anything and everything related to only marketing

Presenting first of its kind platform for marketers www.findagency.online where you get all the agencies related to various fields within marketing in a single website, Marketplace for marketers. Here’s the list of services offered by various agencies

Above the line(ATL) marketing includes mass marketing strategies that are primarily untargeted and are focused on building the brand. This technique is meant for products that have a mass appeal and where targeting becomes difficult, that’s why the communication isn’t directed towards a specific group. The mediums convey the message to everyone who has access to them. A typical example will be the TV Campaigns by Brands.

Nostalgic cadbury Dairy Milk Advertisement of 90’s

The typical media vehicles used in above the line marketing are

  • Television
  • Movie integration
  • Radio
  • Newspapers / print
  • Cinema / Theatres (product placements)
  • Out of home media

How you can promote your brand using Above the line marketing?

Television

  • Media options available for advertising in TV are video ads, scrollers, Aston bands, teleshopping, and L Bands
  • Sponsoring a popular TV Show, News show (eg powered by, co-sponsor, associate sponsor, headline sponsor, media partner, digital partner, Sports Sponsorship
  • Brand integration
    • Feature Film Integration
    • Television Series’
    • Music Video Inclusion
    • Video Game Integration
  • Advertising on DTH platforms

Journey of Advertisement: Brands-> Creative Agency->Production House->Advertisement Content->Media Planning & buying

The advertisement we see on TV goes thru many stages involving many players right from research agency to the brand or the organization who wants to establish its name(brand) in the market. In an ideal situation, the company appoints a creative agency and share the brief with them. The creative agency works on the objective and come up with scripts. Once the scripts are approved, next comes the production house to create the Ad. There’s also research agency involved to identify the effectiveness of the TVC. In some cases where there are budget constraints, production house ads on as script and concept writer. Once the content for the TVC is ready, Media planner & buyer comes into play to place the content using various media vehicle to get optimal visibility to the brand within allotted budgets

There are Television Advertising Agency specializing on buying TV spots

Happydent Ad conceptualised by McCann Erickson , India for brand Perfetti Van Melle

 Find a creative agency that specializes in TVC today.

Sponsorship in prime TV shows like Biggboss or Indian Idol or Kapil Sharma’s show can give big leverage to the brand and instant brand recall. Typical examples can be CPPLUS who signed Salman as a brand ambassador with sponsorship for Biggboss and brand integration with the show.

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Vivo presents BiggBoss powered by Dabur Anmol

Movie integration– co branding can be a new and cost effective way of getting associated with big budget movies & actors. Such properties can be used by the brand in their digital channels or even in TV before the movie launch. This gives good visibility to the brand.

Manforce Brand integration in Movie trailer of Motichoor ChaknaChoor

 Find an agency that specializes in brand integration today.

Brand integration in film is becoming very popular with brands trying to seamlessly integrate in the film story.

TikTok brand integration in the movie Bala
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Product placement in movies-Remember the signature yellow Volkswagen Beetle Sonam Kapoor drives around in Aisha

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There are so many different aspects that go into brand integration marketing. But, brands don’t have to do it all alone. Find a marketing agency that specializes in Brand integration marketing today.

Celebrity endorsement always have been a very popular category due to high fan following of the celebrity.brands are using power couple like Virushka, Ranpika, Saifina

Manyavar – Virat Kohli/Anushka Sharma Celebrity endorsements provide a sudden boost to a brand’s visibility
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celebrity endorsement can also go wrong if not done properly

 Find a creative agency that specializes in celebrity endorsement today.

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Sports Sponsorship provides huge scope for brands to increase their brand awareness . We have seen rise of brands like Vivi, Oppo , Havells who have used sports to their favour.
DTH branding
Computer Generated Imagery or Visual effects in Ads plays a very important role in product window where the brand uses visual effects to show their functionality to the user.
intellectual property like Coke Studio

Nowadays there are different ways to integrate a brand. Some of the popular ones are to integrate with celebrity, cinema, popular TV Shows, sponsoring a popular show, in-film branding, co-branding, Sports Sponsorship, Endorsement, influencer marketing, Intellectual property development- tata cubicle Quiz, Coke Studio, gamification, Computer Generated Imagery or Visual effects, Animation, Celebrity Management,

Here’s the list of Agencies involves in ATL marketing

Research Agency, Creative agency, video production, Production House, media Planning & buying house, In Film branding, Co-branding, Sports Sponsorship, Endorsement, influencer marketing, Intellectual property development- tata cubicle Quiz, Coke Studio, gamification, Computer Generated Imagery or Visual effects, Animation, Celebrity Management, Radio, Print Advertisement(Newspaper & magazines), Outdoor Advertising, Cinema Advertising, Public Relation, Crisis management

Experiencial Marketing , also called “engagement marketing,” is a marketing strategy that invites an audience to interact with a business in a real-world situation. Using participatory, hands-on, and tangible branding material, the business can show its customers not just what the company offers, but what it stands for.

Volkwagon: Piano Staircase

Print Ad in Newspaper or magazines

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Print Ad provides instant credibility to the brand

Radio Spots

Radio Spot of OLX

Out of Home ( OOH)– OOH provides lot of scope now a days not only in terms of billboards but also the entire range of transportation system ,infrastructure available for branding

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Burger king Covid2019 Outdoor Ad in Belgium
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Bus branding
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car branding
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metro branding
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Airport branding

Cinema Advertising

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Cinema Advertising gives marketer to target the right audience
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Public Relations is so important that brands should not ignore it.

Below-the-line advertising (often referred to as Below the Line promotion/ Below the Line marketing / BTL marketing / BTL advertising)BTL activities are more focused and they are directed towards specific groups of potential customers. consists of very specific, memorable, and direct advertising activities focused on targeted groups of consumers. Often known as direct marketing strategies, below the line strategies focus more on conversions than on building the brand. To make it simpler – Below the line marketing includes direct marketing strategies directed to specific target groups and focused on conversions rather than building the brand. Advantages of

Below the line marketing Extremely Targeted: Conversions are better when the communication is done according to the customer wants. Since BTL marketing strategies are extremely targeted, results are better in terms of conversions. Better ROI: Below the line, promotional efforts are focused on the specific target group, have a better reach, can be easily executed, tracked, and controlled. Hence BTL strategies provide a better ROI and MROI in terms of conversion. Easy Control: The return from these activities can be easily tracked and monitored and steps can be taken to improve ROI. Tailor-Made: Below the line advertising strategies are designed according to the needs of a specific target group and hence can be molded differently for different customer groups. Here’s list of various BTL Agencies:

In-Store Marketing, Brand Activation, Marketing Asset creation, Catalog, Brochure, Demo case, Printers, Fabricators-Events/Exhibition, Gifts/Giveaway Packaging, Experience Center, Photographer, Sponsorship, Graphic Designer, Content Writer

In-store marketing or visual merchandising consist of branding done at the store , it may consist of the overall look & feel of the brand, its characteristic elements like the clown in case of MCD, the signage etc

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Tommy Hilfer Signage
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Visual merchandising- Chanel

Marketing assets like brochure, posters, pricelist , pamphlet etc is needed by all brands to reach out to its consumers to tell about the products & its features

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BMW Brochure

Industry events like ACETECH , ELECRAMA, IFSEC etc plays an important role in helping the brand reach out to its targeted customers.Also Brands can organise close group events like panel discussion ,partner meet , product launch events ,round table conferences, seminars etc to engage with their customers and promote their brand and talk about their products & solution in details.

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Industry Events like Cannes Film Fest

Experience Center give brands the opportunity to give its customers first hand experience of the products. Now with E-commerce around and some brands having their presence only in E-com also invest in experience center to give their customers the look and feel of their products.

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Samsung Experience center

Product Photography plays such an important role in the overall brand building process that now Ecommerce sites have something called A Plus content and there are specific agency doing only A-plus content and Ecom Brand .once you have good images of the product, you can use those images in all the marketing collaterals.

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Product Photography is a very important part of branding

Packaging becomes very important in terms of B2C products as this is the first touch point for customer after all the research and finally having the product in their hands.

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Creative Packaging always give good user experience and has a good impact on the overall brand

Brand Activation is another way for brand to interact with its customers and get close to them. Such events can be used by brands to give free sample to their customers and know their firsthand feedback.

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Brand Activation By Starbucks to partner with influencers

Digital out-of-home (DOOH) advertising is one of the fastest-growing forms of advertising today, specifically because it is in many ways very attractive. Case in point: it is completely resilient to some of the typical problems nagging online advertising.

DOOH offers some of the advantages of the technology used in online display advertising, such as targeting and enhanced traffic data, but at the same time it is completely immune to ad blockers, and OOH ads cannot be skipped by the user.

Also, DOOH requires a certain level of creativity to grab attention – something that has decreased over time with online display ads.

Sponsorship is events are equally important for brand building and reaching out to the right audience.

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Vivo becomes the official sponsor of the 2018 and 2022 FIFA World Cups (PRNewsfoto/Vivo)

Demo case : Demo case becomes a very important sales tool for product company to easily showcase their products to customers, influencers. Its primarily used in B2B companies and also in B2C companies where salesmen need to carry samples to show to their customers:

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Through the Line

Through the Line advertising (often referred to as Through the Line promotion/ Through the Line marketing / TTL marketing / TTL advertising) involves the use of both ATL & BTL marketing strategies. The recent consumer trend in the market requires the integration of both ATL & BTL strategies for better results.

To make it simper-Through the marketing involves marketers to create marketing campaigns that include both ATL & BTL strategies. It refers to 360-degree advertising where campaigns are developed with the vision of the brand building as well as conversions.

Sometimes above the line strategies are used to execute their direct marketing strategies. This too comes under TTL marketing.

Examples of Through the Line Promotion

360° Marketing

Marketing strategies can be planned and carried out with an integrated approach of using both ATL & BTL advertising mediums to get the maximum advantage. Most of the marketing campaigns today are TTL campaigns.

Digital Marketing

Digital Marketing is any form of marketing that exists online. This includes all marketing efforts that use an electronic device or the internet. Business leverage digital channels such as search engines, social media, email & websites to connect with the current & prospective customers. Marketers should have a clear picture of how each digital marketing campaign supports their overall business goals

Components of Digital Marketing

Content Marketing: Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

Hootsuite takes it to the next level with their Game of Social Thrones video

Augmented Reality: Augmented reality is currently making leaps and bounds, and whether you realize it or not, it’s already front and center in big business advertising. While it may still be something that’s mostly only affordable for big business, it’s worth keeping an eye on for content marketers who want to go the extra mile. When we think about it in the context of video games, it’s already absolutely here (think of the Pokemon Go trend a couple of years ago).

IKEA Place is another innovative idea that essentially lets people design their own home with IKEA furniture.
Coca Cola Virtual reality Christmas Ride

SEO (Search Engine Optimization) is the practice of optimizing content to be discovered through a search engine’s organic search results.The benefits are obvious: free, passive traffic to your website, month after month

Search Engine Marketing, SEM :Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace.Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs).  It offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment they’re ready to make a purchase.

Social Media Marketing, SMM:Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.

Content marketing is used by leading brands. here’s an example of content marketing

Viral Marketing:Viral Marketing is that which is able to generate interest and the potential sale of a brand or product through messages that spread like a virus, in other words, quickly, and from person to person. The idea is for it to be the users themselves that choose to share the content.

Email marketing is the highly effective digital marketing strategy of sending emails to prospects and customers. Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal, raving fans.

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Uber’s Email marketing campaign

Interactive marketing: The basis of interactive marketing lies in the ability to provide available actions to customers, and then building out marketing strategies based on those actions. In other words, an action taken by a consumer will trigger a certain marketing initiative on the part of the brand.

Display Marketing: Display advertising (banner advertising) is a form of advertising that conveys a commercial message visually using text, logos, animations, videos, photographs, or other graphics. Display advertisers frequently target users with particular traits to increase the ads’ effect.

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Creative display ad by Volkswagen

Web Analytics

Web Analytics helps you to collect, measure, understand, analyze, plan, report, and predict the web activities for your business. Analytics platforms measure activity and behavior on a website, for example: how many users visit, how long they stay, how many pages they visit, which pages they visit, and whether they arrive by following a link or not.

Retargeting and Remarketing: Retargeting or Remarketing is a strategy to target customers who have already visited your website. It is based on cookie technology. Retargeting has emerged as a preferred strategy as you target customers who have already shown interest in your business and left your website without buying; and hence the conversion rate is high.

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retargeting ad by Expedia

Mobile Marketing:

Nivia Sunscreen Ad with Location Bracelet interacts with an app

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps.Mobile is disrupting the way people engage with brands. Everything that can be done on a desktop computer is now available on a mobile device. From opening an email to visiting your website to reading your content, it’s all accessible through a small mobile screen. 

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Affiliate Marketing:

Affiliate Marketing is a performance-based marketing program, where you pay publishers who bring you, customers. The performance may be based on conversions – promotions, leads, or simply sales.

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Affilaite marketing

And the list goes on and on.. however the main point of taking you through all the above marketing techniques is to make you understand that you need someone to think about this ideas and someone to implement. There are a super-specialized agency who can help marketers do their job which you can find in our website.